Quora is an often overlooked site when it comes to marketing. However, when the rest of us are focusing on ranking in Google, growing our business via paid ads on Facebook, or cracking the YouTube algorithm – savvier people are utilising this Q&A platform to send quality, relevant traffic to their sites, while also building brand awareness.
Quora can be a fantastic source of traffic, as it’s often very relevant traffic and also because answers rank really well in Google. So, if you’re wondering how to leverage the platform read on:
Quora is used for several reasons and is popular among the masses online for a variety of reasons.
In general, Quora is helpful for the following reasons:
These reasons demonstrate the power of Quora and all that it has to offer. In general, the marketing professionals enjoy using Quora because it drives in traffic and targeted leads to their site – essential in growing a site. Plus, it is a great way to build brand awareness as more and more people start seeing the company name on Quora.
For those already on Quora with established profiles, it’s important to take the next step and optimize everything to garner positive results. With the right use, your eCommerce results are going to skyrocket.
When it is time to set up the profile, please make sure a small portion of the bio is accessible and visible. This is a great way to promote your brand and start letting people know more about who you are.
Here’s what a Quora profile should include when it’s time to set one up:
Access to Other Social Media Accounts (Twitter, Facebook, Instagram, LinkedIn)
Remember, the goal is to diversify and make sure people are aware of your brand. This is why linking your social media accounts is a good way to generate leads. Users are going to realize you are the real deal and have a presence in the niche. This adds to your credibility and makes it easier for people to listen to what you have to say.
If you are looking to follow someone, simply go to their profile and click “Follow.” This will immediately show all of their activities on Quora.
The best way to do this is to find industry-related topics and then go through the questions in these categories. You will easily find a long list of questions by doing this. The goal is to build your brand and become a common sight under these questions. While picking between relevant questions, you should look at the number of upvotes a question has. When there are loads of upvotes, it becomes easier to gain traction. This is when your answer is going to spread like wildfire and bring in new leads to your site.
Don’t be afraid of new questions either. This is a good way to get your answer right at the top as soon as possible.
You can always make adjustments to the answers along the way (if necessary). This saves a lot of time on your end and allows you to answer more questions on Quora.
If you are specific and focused, the average user will read through what you have to say. It’s also smart to have a bit of personality behind your answers.
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| How to use Quora to gain traffic leads and links |
Quora is used for several reasons and is popular among the masses online for a variety of reasons.
In general, Quora is helpful for the following reasons:
- It’s a powerful traffic source with increased exposure online
- It’s an ideal way to build relationships within your niche
- It offers access to a wonderful array of topics for education discussions
- It opens up access to a new community of users
- It provides a long list of SEO advantages for modern businesses to tap into
These reasons demonstrate the power of Quora and all that it has to offer. In general, the marketing professionals enjoy using Quora because it drives in traffic and targeted leads to their site – essential in growing a site. Plus, it is a great way to build brand awareness as more and more people start seeing the company name on Quora.
Creating a Quora Profile
The first step is to set up a proper Quora profile.For those already on Quora with established profiles, it’s important to take the next step and optimize everything to garner positive results. With the right use, your eCommerce results are going to skyrocket.
When it is time to set up the profile, please make sure a small portion of the bio is accessible and visible. This is a great way to promote your brand and start letting people know more about who you are.
Here’s what a Quora profile should include when it’s time to set one up:
- Areas of Expertise
- A Comprehensive “About Me” Section
- Interests
- Geographical Details (Your City)
- Previous Companies
Access to Other Social Media Accounts (Twitter, Facebook, Instagram, LinkedIn)
Remember, the goal is to diversify and make sure people are aware of your brand. This is why linking your social media accounts is a good way to generate leads. Users are going to realize you are the real deal and have a presence in the niche. This adds to your credibility and makes it easier for people to listen to what you have to say.
Find the Right People
It’s important to find the right people when it comes to following them. It’s best to find someone that speaks the same language and works in the same industry. This is when finding industry influencers becomes essential. They already have a following and are respected when it comes to answering pertinent questions and bringing people in. If you follow them, it becomes easier to see what they do and how it works so well.If you are looking to follow someone, simply go to their profile and click “Follow.” This will immediately show all of their activities on Quora.
Find the Right Questions
While the average Quora user can answer any question they want to, it’s important to be selective. You want to make the most of your time and stay as focused as possible. This is how the community will start to rely on what you have to say.The best way to do this is to find industry-related topics and then go through the questions in these categories. You will easily find a long list of questions by doing this. The goal is to build your brand and become a common sight under these questions. While picking between relevant questions, you should look at the number of upvotes a question has. When there are loads of upvotes, it becomes easier to gain traction. This is when your answer is going to spread like wildfire and bring in new leads to your site.
Don’t be afraid of new questions either. This is a good way to get your answer right at the top as soon as possible.
Utilise Templates
It’s good to have a template to work with. Set up a few answers that are relevant to your niche and save them. You can start to add to your collection as time goes on. The reason for doing this is to make sure those answers are ready to go as soon as a specific question pops up. Quora won’t care as long as the answer is helpful.You can always make adjustments to the answers along the way (if necessary). This saves a lot of time on your end and allows you to answer more questions on Quora.
Answer Properly and Thoroughly
It is important to answer questions properly, so people find your answers helpful. This is the bare minimum. You should also look to stay as concise as possible because no one likes reading through large blocks of text!If you are specific and focused, the average user will read through what you have to say. It’s also smart to have a bit of personality behind your answers.
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